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  • Writer's pictureCheryl

V (BTS) - The new Global Brand Ambassador of the Panthère De Cartier campaign

V, also known as Kim Taehyung, is a popular member of BTS - one of the top boy bands in the world.

The new Ambassador of Cartier Cmapaign - V


Pop icon V possesses a creative spirit and charismatic gaze like a leopard. V is considered one of the talented artists of his generation, the ideal Cartier Ambassador to carry Panthère De Cartier jewels.


Design the sculpted diamond ring, the tete-à-tête black leopard bracelet and the Révélation d'une Panthère wristwatch design - with his personality and pure charisma, he creates photos and videos beautiful advertising, showing cohesion and honoring the sophistication and class of the brand.




His solo productions include the hits "Stigma", "Scenery", "Winter Bear" and "Blue & Grey". He also participated in writing soundtracks for Korean dramas such as "Even If I Die, It's You", in order to expand his musical range.


It is this radiance coupled with great elegance that naturally connects him to the leopard community, a family of strong personalities united by one instinct. Senior Vice President and Chief Marketing Officer of Cartier International, explained, "In order to express the charm and aura of the Panthère, we naturally chose V.



With his overflowing personality and intense presence, V, as a dancer, musician, and art enthusiast, makes choices driven by his creativity and showcases his unique style and elegance".


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